Microsoft to drop Xbox 360 price just in time for PS3 launch.

So, word on the web is that Bill Gates and the boys are gonna chop $100 off the price of the Xbox 360 by the holiday season, which should coincide with the PS3 launch. That will put the 360 at around $300, or roughly half of the cost of the PS3.
With the PS3 set to launch with a $600 price tag, a next generation gaming machine at half the price will look even more appealing to buyers. The high cost of the PS3 is tied to its Blu-ray high def DVD player. When you consider that the drive doesn't give any benefit to the PS3 as a gaming device, only allowing owners to watch high-definition Blu-ray movies (Sony’s proprietary standard as it launches into the high def DVD wars) that choice is looking more like a bad decision everyday. Considering only a small percentage of the population is set up to view and enjoy HD video content, the ongoing concern over what will be the next DVD standard (HD DVD versus Blu-ray) and the high cost of the PS3, consumers will think twice about spending big bucks on a gaming console. With similar game play capable on the cheaper Xbox 360 and the cheaper still Nintendo Wii, its not looking good for Sony.